Ooo an extra blog post from me this week! Well there’s been something happening online particularly on instagram that I wanted to throw my two cents in.
Benefit Cosmetics is a brand that I love a lot, they were the first slightly more expensive brand that I bought from and their makeup is flawless. Then this happened…
You might be thinking, oh it’s just an advertising campaign it’s not going to do any harm. I however did take some offence to this. This brand is literally telling women that their looks are more important than their education! That is so unbelievably not okay!
I believe this is particularly damaging for young women. I remember being in school where how you looked was extremely important and there were girls in my class that would miss the first 10 minutes of class because of touch ups in the bathroom. To have a brand reinforce this behaviour as not just a good thing but a necessary thing is awful.
If I had skipped class for the sake of putting some make up on my face I might not have done so well in my classes. I might have ended up not being able to get a good degree in a subject that I love and I might not have ended up doing a masters degree at one of the top university’s in the country (Bit braggy, but you see my point).
I feel like brands have a duty to encourage education not down play it. Education is so incredibly important because the stuff you learn at school does set you up for what can be an incredible future.
Thanks to many people complaining about this branding from the looks of things benefit has had to pull the advertising campaign!
Finally, just as a quick side note to any young girls who are reading all of this, just go and have look at the #womeninstem on instagram and just see all the truly stunning women who are spending their life working hard and never skipping class!
Thank you for reading this slightly different post! See you all on Sunday!