Hello! So during in VEDA I introduced the idea of the disney effect affecting the conservation of certain species. For today’s blog I thought I could take a look at the case study of clown fish. Clown fish are delightful fish that live near sea anemones hense why they can also be called anemonefish. There are 28 different species and they come in a large range of colours. Orange clownfish and the most famous kind are the species Amphiprion percula and A. ocellaris. They are really popular aquarium fish and here is kind of where our story begins.
The clownfish are obviously they key characters in finding Nemo. The film was released in 2003 and the film did incredibly well with great ratings and this led to a few different affects.
The first was that it pushed a spotlight on to the ocean and how its treated. It brought ocean protection into the media because the general public was made aware of how important and diverse the ocean is. The pressure from the public is always extremely powerful for the environment to get policies pushed forward. Although ocean protection has been important there was a notable rise in the interest to protect the oceans when the movie came out.
The other main affect was that many people wanted their very own nemo or dory. The demand for these fish went through the roof and to supply this demand many clownfish were removed from the wild. This happened to an extent where there was local extinction particularly in south east Asia. Now many of the fish you see available to purchase are bred in captivity however the damage of local extinction affected the coral habitat as a whole.
The power that disney has to affect public opinion can be massive. Luckily with the release of finding dory there was a larger affect to improve the message of conservation within the movie. Nevertheless the lessons learned from the affect that finding nemo had should be remembered with any future disney project.
Let me know what you think, is disney doing a good thing by putting these messages into their films or is it irresponsible because it can affect the population of a species on a global scale?
Til next time!